coreyhaines31/marketingskills

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Skill	Description
ab-testing	When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program....
ad-creative	When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad...
ads	When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X,...
ai-seo	When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers....
analytics	When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions...
aso	When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO...
attribution	When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an...
churn-prevention	When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or...
co-marketing	When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use...
cold-email	Write and run B2B cold outbound that gets replies, from cold emails and follow-ups to sending setup, LinkedIn,...
community-marketing	Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a...
competitor-profiling	When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions...
competitors	When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use. Also use when...
content-strategy	When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also...
conversion-tracking	Set up, audit, verify, or fix website conversion tracking. Use when the conversion is a form submission, booked...
copy-editing	When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the...
copywriting	When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages,...
cro	When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage,...
customer-research	When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer...
directory-submissions	When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for...
emails	When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email...
events	When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows,...
free-tools	When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or...
image	When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product...
influencer-marketing	When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and...
launch	When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user...
lead-magnets	When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the...
link-building	When the user wants to earn backlinks or third-party mentions that lift rankings and AI citations. Also use when the...
marketing-council	When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by...
marketing-ideas	When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the...
marketing-loops	When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a...
marketing-plan	When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use...
marketing-psychology	When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when...
offers	When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing,...
onboarding	When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also...
paywalls	When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use...
popups	When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also...
pricing	When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions...
product-marketing	When the user wants to create or update their product marketing context document. Also use when the user mentions...
programmatic-seo	When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions...
prospecting	When the user wants to find, qualify, and build a list of prospects to reach out to, across B2B SaaS, general B2B, or...
public-relations	When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy...
referrals	When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy....
revops	When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes....
sales-enablement	When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also...
schema	When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user...
seo-audit	When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO...
signup	When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the...
site-architecture	When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal...
sms	When the user wants to plan, build, or optimize SMS, MMS, or WhatsApp marketing — including welcome flows, abandoned...
social	When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram,...
video	When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use...

Old	New
`ab-test-setup`	`ab-testing`
`analytics-tracking`	`analytics`
`aso-audit`	`aso`
`competitor-alternatives`	`competitors`
`email-sequence`	`emails`
`form-cro`	merged into `cro`
`free-tool-strategy`	`free-tools`
`launch-strategy`	`launch`
`onboarding-cro`	`onboarding`
`page-cro`	`cro`
`paid-ads`	`ads`
`paywall-upgrade-cro`	`paywalls`
`popup-cro`	`popups`
`pricing-strategy`	`pricing`
`product-marketing-context`	`product-marketing`
`referral-program`	`referrals`
`schema-markup`	`schema`
`signup-flow-cro`	`signup`
`social-content`	`social`

coreyhaines31/marketingskills

Marketing Skills for AI Agents

Partners

What are Skills?

How Skills Work Together

Available Skills

Installation

Option 1: CLI Install (Recommended)

Option 2: Claude Code Plugin

Option 3: OpenAI Codex Plugin

Option 4: Clone and Copy

Option 5: Git Submodule

Option 6: Fork and Customize

Option 7: SkillKit (Multi-Agent)

Option 8: Claude Web Skill ZIPs

Option 9: Perplexity Computer Skill ZIPs

Upgrading from v1.x to v2.0

Migrate the product marketing context file

Full rename map

Usage

Skill Categories

Conversion Optimization

Content & Copy

SEO & Discovery

Paid & Distribution

Measurement & Testing

Retention

Growth Engineering

Strategy & Monetization

Sales & RevOps

Contributing

License